The main aims of the Institute is to encourage professional education in writing in the following areas:
• STORY writing for the media / audiovisual / public at large
• STORY telling for the business community
a) STORY writing for the media / audiovisual / public at large. This comprises of the following areas:
• Scriptwriting for films
• Scriptwriting for television
• Writing documentaries
• Writing adaptations
• Writing of articles in the general media, whether printed or digital
• Novel writing
• Stage-play writing
• Writing for the audio/radio transmission
• Writing as a journalist
The above educational courses covers all types of genres from comedies, thrillers drama, romantic, fantasy, socio-political etc…b) STORY telling for the business community. The Institute aims to promote excellence in the education of STORY telling for business use particularly for the following groups: • Business leaders and executives of all fields
• Chair persons and Board Directors
• CEOs
• Lawyers / accountants / managers
• Executives from the Banking Industry
• IT industry people
• Advertising and promotional groups
• Retail companies
• Media groups
• Political leaders
• Strategists, planners and business development teams/individuals.
