In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive experience around your products, services and brand assets.
A leader must persuade, and to persuade, a leader must master the art of storytelling. Story is both emotional and intellectual – it captures hearts as well as minds. In this single-day September event, Robert McKee will guide business leaders and managers to mastery of this timeless art and so they can turn ideas into action.
In recent years, Robert has helped organizations as diverse as Microsoft, Nike, Hewlett-Packard and Siemens develop their evolving narrative game plans. He can do the same for you and your company.
As Robert McKee teaches with humor, discipline and immediate relevance, story can transform your organization from a disconnected assembly to a united tribe able to transform their own destinies and that of the industry.
In a world growing ever more uncertain and demanding on the human intelligence, Robert McKee’s story power will fire your imaginations and ignite your tribe’s outperformance.